THE MUSELLA GROUP is a full-service public relations, corporate communications, and public affairs agency, serving a broad array of industries, with a core practice area of real estate, land use development, and entitlement support. The Musella Groupís offerings encompass media relations, community relations, government affairs, crisis communications, strategic planning, executive and brand positioning, event coordination and management, and message development. The agency is based in Los Angeles, primarily servicing the West Coast.
JOHN MUSELLA, President of the Musella Group, has been on the cutting edge of public relations for nearly 15 years and is widely recognized as a trusted communications executive and media liaison. Working for high-profile organizations and Fortune 500 companies, Musella has a proven track record of resolving complex business issues and effectively positioning companies and executives.
Prior to forming his own company, Musella cut his teeth in the PR agency world as Vice President of the Los Angeles office of one of the nationís top-ranked PR firms. While there, he was instrumental in working with Shell Hydrogen in launching renewable energy fueling stations to the LA marketplace and with a major pet food manufacturer in successfully developing and implementing crisis communications strategies during a major national pet food recall.
Musellaís corporate communications experience includes serving as Director of Public Relations for KB Home, a Fortune 500 Company. His public affairs background includes positions with two of Californiaís most high-profile real estate developments: Director of Communications/Government & Environmental Affairs for Newhall Landís Valencia and Newhall Ranch developments, and Corporate Affairs Manager for Playa Vista, one of the most significant urban infill developments in the nation.
Previously, Musella served as Press Deputy for LA County Supervisor Don Knabe, where he was the chief spokesperson to the media and primary speech writer. During his time in the Supervisorís office, Musella was instrumental in helping create LA County's first Civic Arts Policy and in developing the Countyís Safe Surrender Baby Program.
A leader in his profession, Musella serves on the Board of Directors of the Building Industry Association LA/Ventura Chapter, the Santa Clarita Valley Chamber of Commerce, the Santa Clarita Valley Economic Development Corporation, and the Santa Clarita Valley International School. He has also served as Vice President of the Public Relations Society of America LA Chapter and on the Board of Directors for PVJOBS, a Los Angeles non-profit which places at-risk individuals in construction related employment opportunities.
A graduate of Washington State University, Musella attended the nationally-ranked Edward R. Murrow College of Communication, where he received a bachelor's degree in public relations.
PETER WARDA, Account Manager of the Musella Group, brings his research, advocacy, and writing skills, among others, to a broad spectrum of clients. As an Account Manager, Peter assists in leading clients. He prides himself on bringing a collaborative sensibility to every team he joins and strives to integrate the core values of The Musella Group with the goals of each client toward a collective vision of success.
Prior to working at The Musella Group, he interned at the Valley Industry & Commerce Association (VICA) and for a member of the California State Senate. He is a recent graduate from Pepperdine University, obtaining his Master of Public Policy with a specialization in State and Local Policy and International Relations. He also has a double Bachelor’s Degree from San Diego State University in Public Administration as well as International Security Conflict Resolution.
Born to two immigrant parents, Peter is a first generation Assyrian-American. He currently serves as a Board of Director for the Assyrian American Association of Southern California, which is a non-profit whose mission is to advance the Assyrian-American community by concentrating on a wide spectrum of areas such as cultural and linguistic identity, public/governmental outreach and advocacy, education, arts and literature, and youth services.
In addition, The Musella Group maintains an award-winning network of industry experts, influencers and stakeholders to assist on various projects when the need arises. This allows us to most effectively meet your needs as projects evolve.