Case Studies

What follows is a snapshot of successful campaigns developed and implemented by members of The Musella Group team.

BEVERLY HILL’S 9900 WILSHIRE POSITIONED AS PREMIER GREEN RESIDENCES
Wanting to gain international recognition for its commitment to building the West Coast's premiere green property, New Pacific Realty set out to showcase 9900 Wilshire as the redevelopment project of the future.


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BUILDING INDUSTRY ASSOCIATION TAKES THE LEAD ON HOUSING ISSUES
Southern California was facing a housing crisis. With environmental and “no-growth” activists and homeowner associations blocking new housing on almost every front, homebuilders found it almost impossible to build in the area.


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BLVD. 6200 BECOMES THE LATEST STAR IN HOLLYWOOD
Blvd. 6200 was a significant mixed-use development in Hollywood, encompassing well-appointed residential and diverse retail components with associated parking for each. In 2012, the development celebrated its official groundbreaking and wanted to generate positive media attention. One key hurdle, however, was the fact that the project had been in development for six years and had already begun construction.

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SHINING THE LIGHT ON THE NATION’S LARGEST SCHOOL-BASED SOLAR PROJECT
PsomasFMG was a joint-venture between Psomas Renewables, LLC, a subsidiary of the consulting engineering firm Psomas, and First Management Group, LLC, a diverse partnership of veteran CEOs. PsomasFMG utilized a combination of engineering know-how, private investor financing, and federal and state subsidies to provide affordable turnkey solar solutions to their clients.


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CHIQUITA CANYON TAKES CENTER STAGE WITH FOUND ART
Chiquita Canyon Landfill wanted to find a positive way to partner with the local community. The landfill has been providing solid waste disposal to the Santa Clarita Valley and Los Angeles for 40 years. While they were committed environmental sustainability as evidenced with an on-site 9.2 megawatt facility, a key challenge was the nature of the company’s business.


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SUCCESSFUL LAUNCH OF NEW LGBT BUSINESS USING MAINSTREAM MEDIA
Chic + Curated was preparing to launch its new niche travel start-up ChicGayHoneymoons, the first gay-owned purveyor of bespoke honeymoon and romantic getaway packages for the gay and lesbian community. Given the fact that the nation was focused on the U.S. Supreme Court and their review of two historic LGBT equality cases, Chic + Curated was not quite ready for a high-profile launch. Instead, the campaign strategy was to undertake a soft launch that used the current climate as an opportunity to generate positive media attention and stakeholder interest.



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