Our team understands the importance of being in control of the message. We drive the conversation and successfully regulate coverage for our clients while elevating the conversation to focus on the larger picture.


We have a proven track record of success in developing and overseeing projects and initiatives that align with client’s goals. We set the end goal and develop each team and strategy perfectly tailored for each campaign.


We offer our clients all-encompassing strategic planning, advocacy, coalition building, media relations, crisis communication and executive and brand positioning.  We make it happen.


Public Affairs

The key to successful public affairs is policy education.  We develop clear and concise messages that allow clients to elevate the conversation with policymakers and stakeholders.

Strategic Communications

Our team works with our clients to develop creative and effective strategic communications plans. We then execute these plans with resonating ideas and pitches to deliver positive media results.

Coalition Building & Grassroots Activation

We build support from the grassroots up to bring people and organizations together to activate in support of our clients.  Effective community engagement takes a personal touch and one-on-one attention.


Developing a robust strategy to educate elected officials and policymakers is the foundation to successful advocacy. We know how to have a positive impact on the process to achieve your business objectives.

Media & Social Media

Delivering the right message at the right time and on the right platform is key in the digital age. Successfully navigating media and social media helps bolster our client’s business objectives.  #YourStory


Lennar Homes, one of the leading homebuilders in the U.S., retained The Musella Group to manage entitlement support efforts for their Aidlin Hills project in Stevenson Ranch, Calif.




We’re connected all over the region through professional memberships and board leadership positions.

The Musella Group is an LGBT Certified Business Enterprise.

John Musella

JOHN MUSELLA, President of The Musella Group, has been on the cutting edge of public relations for 20 years and is widely recognized as a trusted communications executive. Working for high-profile organizations and Fortune 500 companies, Musella has a proven track record of resolving complex business issues and effectively positioning companies and executives.

Musella has been featured recently by Angeleno magazine in their Modern Men edition for his excellence in public relations work as well as in LA Confidential magazine as a leader in LA’s LGBTQ+ community.

Prior to forming his own company, Musella cut his teeth in the PR agency world as Vice President of the Los Angeles office of one of the nation’s top-ranked PR firms, MWW Group. While there, he was instrumental in working with Shell Hydrogen in launching renewable energy fueling stations to the LA marketplace and with a major pet food manufacturer in successfully developing and implementing crisis communications strategies during a major national pet food recall.

Musella’s corporate communications experience includes serving as Director of Public Relations for KB Home, a Fortune 500 Company. His public affairs background includes positions with two of California’s most high-profile real estate developments: Director of Communications/Government & Environmental Affairs for Newhall Land’s Valencia and Newhall Ranch developments, and Corporate Affairs Manager for Playa Vista, one of the most significant urban infill developments in the nation.

Previously, Musella served as Press Deputy for LA County Supervisor Don Knabe, where he was the chief spokesperson to the media and primary speech writer. During his time in the Supervisor’s office, Musella was instrumental in helping create LA County’s first Civic Arts Policy and in developing the County’s Safe Surrender Baby Program.

A regional leader, Musella currently serves on the statewide Advisory Board of Equality California, the Board of Directors of the LA County Business Federation (BizFed), the Building Industry Association of Southern California LA/Ventura Chapter and the Santa Clarita Valley Economic Development Corporation. Musella is also the immediate past Chairman of the Board for the Santa Clarita Valley Chamber of Commerce and past Co-Chair for the LA BizFed Water Committee. He has previously served as Vice President of the Public Relations Society of America (PRSA) LA Chapter and on the Board of Directors for PVJOBS, a Los Angeles non-profit which places at-risk individuals in construction related employment opportunities.

Musella is a graduate of Washington State University where he attended the nationally-ranked Edward R. Murrow College of Communication.


IVAN VOLSCHENK serves as the Chief Operations Officer of The Musella Group.  Prior to starting with the company in 2017, Volschenk was the Founder and CEO of one of the most successful legal management software companies in South Africa.

At the age of 26, Volschenk started his own software company and personally designed and created a new financial software solution for the legal market.  Headquartered in Johannesburg, SA, the financial capital of the continent of Africa, Volschenk grew the company to more than 2,500 users at 150 of the top-rated law firms across three Southern African countries.  Today, the firm is managed by key senior-level staff while Ivan continues to provide design and management consulting.

After immigrating to the United States and relocating to Los Angeles, Volschenk joined The Musella Group to assist with managing the company and leading client accounts, including the Santa Clarita Valley Chamber of Commerce.  Volschenk is credited with helping move the Chamber into a strong financial position and was awarded the SCV Chamber’s inaugural Outstanding Service Award by the Board of Directors.

Today, Volschenk is Managing Partner of The Musella Group’s new venture, Evolve Business Strategies, a business management and consulting arm of the company.  Volschenk’s business acumen, financial background, strategic thinking and entrepreneurial spirit will help guide organizations’ success.



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